Marketing trend in Shopee

 Shopee Malaysia Background

    Shopee is an e-commerce platform that headquartered in the Singapore under the Sea Group that previously known as Garena that set up in 2009 by Forrest Li. Shopee which was first launched in Singapore by 2015 and since its extended reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. It servers users in Southeast Asia and Taiwan to buy and sell online products. With mobile and social elements built into the concept, Shopee is described as one of the five disturbing e-commerce startup that has saw in 2015 by Tech in Asia.

    Shopee, a newly launched customer market that is Consumer to Consumer (C2C) has officially launched in Malaysia earlier June 2015. The first social market where everyone can browse,buy and sell. Shopee offer a wide range of products, complemented by secure payment methods and innovative inspire to create fun and safer free shopping and sales experience.                                                    

       Ian Ho (Managing Director)

   Shopee Mobile Malaysia Sdn Bhd, a subsidiary of Garena Online's consumer Internet platform, believes it has what it takes to become one of the major consumer users over the next five years. With the right amount of financing  with the right products, there is a good chance for us to win the winner, said by managing director of shopee, Ian Ho to the Digital New Asia (DNA) in Kuala Lumpur recently. 

    At the launch, Chief executive officer, Chris Feng  told the DNA that at that time, Shopee was founded funded by Garena.                                                                                                

  Chris Feng  (CEO)

Objectives

Shopee aim to enhance social shopping standard in Malaysia by addressing the need for a more comprehensive social trade experience by providing secure payments, live chat functions, integrated logistics and inventory management.Their intention is to build an integrated and trustworthy platform for both their seller and customers and once they set up, will see monetization.

What marketing trend in Shopee

    Shopee is an application online shop that show e-commerce market on mobile platform that has recently been leading the pack as the highest ranked shopping app since December 2017. However, not to mention mobile ranking that has same highest as Shopee are Lazada, 11 street, Zalora and Lelong. The mobile shopping app is ranking highest  of download and least  of unistall, revenue, consumer rating and other. Every e-commerce mobile shopping app in maps of e-commerce listed based on the average position posted on both iOS Store and Google Play Store. As we can see Lazada is a closest competitor of Shopee. Although Lazada leads in terms of website traffic, Shopee overcomes Lazada to rank as the best app on both Google Play and iOS App Stores. This is important because Southeast Asia is the first region where users are more likely to find and compare products using mobile devices.

 

 

 Another top competitor:

 

• Estimated Reveneu :$<1M

Shopee's revenue is the fourth highest among the top 10 competitors. The top 10 competitors average $1.6M

• Estimated employee :  Around 1,000 employee

• CEO approval rating : 96/100

• February 27, 2017, Shopee's Mobile Madness offers tantalizing deals for mobile phone from brands such as Samsung, Xiaomi, OPPO, Huaiwei, ASUS, Lenovo and Honor.
• May 8, 2018, Shopee teams up with DHL e-commerce in Thailand to offer a seamless delivery experience.

How Shopee promote e-marketing  

    Shopee promote their market using a social marketing, mobile marketing and app marketing.

Social marketing

1. Fastest growing type of online marketing
2. Long-term prospect unknown
3. Four features driving growth :

• Shopee buyer and seller have to sign on before explore to Shopee Shopping app.

• Shopee collaborative with Petronas, Nestle, and Watsons among the top performing seller. Another  brand seller such as Dove, Hada labo, Honor, Drypers and Dettol.

• Collaborative with several artist brand products such as SIMPLYSITI by Datuk Seri Siti Nurhaliza, OWLBYND by Nora Danish, GUZELHIVE by Heliza Helmi, EL by Elfira Loy, MADAME IZARA by Izara Aishah, and EMBS by Emma Maembong.

• Network Notifications

• Social Search (recommendation)

• Shopee's social sharing features also allows users to share products with their friend across various social media platforms. Buyers can follow their favorite sellers to keep updated on current offers.
• As we can see, Facebook also collaborative with shopee to promote their marketing, products and application to everyone.

Mobile marketing 

• Shopee are the one leading mobile e-commerce platforms in a  Southeast Asia Malaysia and Taiwan. It is the same as the Tabao model, where buyers and seller can communicate and make transaction directly.

• Shopee has continue to focus on mobile commerce as mobile penetration goes beyond the use of computers with more people browsing mobile devices that computers, Ian Ho said that the buyer is free to use and does not charges fees or listing commissions, It offers up to 5 kg free shipping for items above RM30 in Peninsular Malaysia.
• Major Formats : Shopee can send updated information through messaging, Display, Search and Video and other formats is quick response (QR) Codes by sellers and couponing through lucky draws game and festival coupon.

App marketing

• Shopee, buyers can purchase their products from the app through a secure payment service called shopee guarantee. Which ensures that if the product is not accepted in a pre-agreed state, the payment will be returned to buyer completely. 

• Displaying interface with Live Chat in-app function, Shopee allows users to shop and communicate with their own convenience. Designed to include social trading platforms, Shopee integrates social features including hashtags function, which allows users to find the most popular trend products or compete with latest trends.
• Revenue sources : pay per app, In app purchase, Subscriptions and advertising.
• In Shopee application, it contain many function in there that can purchase product through online.

The product that Shopee sell

   In Shopee, they is an online marketplace that allows consumer to buy goods products. Shoppee sell  a mobiles,computers, health, beauty, kitchen equiptment, electricity product and many more. Shopee sell a affordable price for customer that suitable to all lower and highest income. They  have launch a C2C, that is consumer to consumer. For make they easy to communicate, deals and make a payments.

The company that invest in Shopee

• COMPANY SEA LTD
• GARENA
• CHINESE TECH-GIANT TENCENT HOLDING LTD
• KHAZANAH NASIONAL BHD
• WATSONS MALAYSIA
• DOVE
• SIMPLYSITI SDN BHD
•  MADAME IZARA COMESTIC
•  EMBS (Emma Maembong Beauty Soap)
•  HIMALAYA
•  GOOD VIRTUES CO
•  EL SDN BHD
• GUZELHIVE
•  OWLBYND
• HADA LABO

Shopee do a website without using paper

The way of shopee do a website is they make a shopping application at mobile application that users can be a seller or buyer in less than 30 second in anytime and anywhere. With a wide variety of mall sellers and trusted marketplace sellers. Te service that Shopee provide  or make available include thee site, the services provided by the site and by Shopee client software made available through the site and all information, Linked page, features, data,graphics, text, images, photographs, music, sound,video, message, tags, content, programming, software, application services including without limitation, in any mobile application services. By they make the app, it will make the seller easy to register account to sell their product to consumer or buy a product from Shopee.

Conclusion

    The conclusion is Shopee is a great online marketplace for people who are always on their cellphone. Seller do not need to accidentally go to the laptop or desktop to start selling, Instead, seller can do it at mobile phone. So if they are people who like to sell  business online, start selling at Shopee and making money online . This is where the trending of online business that people want to make a money. With Shopee, there no need to use a paper. Only register your account at Shopee application and start to sell your products.

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Reference source :

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• Malaysianwireless,2012,Shopeemobileapp,byhttps://www.malaysianwireless.com,Retrieved 2018, June 23.

• Wikipedia,2018,Shopeebackground,byhttps://www.en.m.wikipedia.org/wiki/Shopee.com,Retrieved 2018, June 23.

• Bryan, C. , 2015,Shopeemalaysia,byhttps://www.hardwarezone.com.my,Retrieved 2018, June 23.

• Lidiana, R. ,2017,Shopeemalaysia,byhttps://www.pressreader.com,Retrieved 2018, June 23.

• Zieman,2016,Shopeemalaysia,byhttps://www.thestar.com.my,Retrieved 2018, June23.